Italy exports its uniqueness: a trip in Lombardy

Our focus on Made In Italy is dedicated to the Lombard district of fashion and food, because there are just some towns which got excellent performances in the export of local products abroad, so we decided to point out some excellences of this region that are an attractive incitement to visit these lands where craftsmanship, business and tourism are a successful combination.

Luxury footwear in Vigevano


Vigevano is the city where, in 1866, arose the first Italian shoes factory, so it is a place traditionally linked to manufacturing. The footwear industry held out against the competition of foreign countries and now is growing again together with the leather goods field (+7.4 % in 2013 and +17.6 % in the export of machinery for skin tanning).

Vigevano is in province of Pavia and is one of the most suitable places where to know more about the manufacture of handcrafted shoes, attention to detail and high-quality raw materials. Moreschi is a top brand of shoes for men and women, the processing steps followed for each product are numerous (250 to 350), so we recommend it to those who want to go shopping for Made in Italy luxury shoes.

Furthermore, at the Castello Sforzesco in Vigevano there is the seat of the Museo Internazionale della Calzatura (International Footwear Museum), an exhibition that hosts a collection of the biggest fashion brands and a series of shoes belonged to historical figures. We mention, among the most famous stylists, Salvatore Ferragamo, Emilio Pucci, Armando Pollini, who is also the curator of the museum, Christian Dior, Karl Lagerfeld and Giorgio Armani.


Savory sips in Franciacorta


The land of Franciacorta extends it between Brescia and Lago d’Iseo, is one of the two Italian areas where it is produced the finest sparkling wine. Therefore, Franciacorta is both an ideal destination for enogastronomic lovers and a prestigious landmark for the purchase of wine, since it was the first Italian wine produced by the method of second fermentation in the bottle to get the DOCG official status.

It is no by chance, in fact, that the exports of these wines are increased, these products are considered a symbol of excellence especially by foreigners.

Those who want to plan a route in this area will find the historic cellars open to the public; you can check the calendar of the wineries open all year and book a guided tour with tasting to enjoy the story of genuineness marked by modern winemaking techniques and care for the vineyards that are situated in Franciacorta.

All the information to visit this green paradise is available on the website

Cremona, symphony of beauty


Last stop of this trip is Cremona, in Lombardy, a model of the excellence achieved in two fields, food and music, due to the art of violin and string making.

Cremona is the homeland of Stradivari and is still renowned throughout the world for workshops luthiers. About exports, in the last year cold cuts and sweets are increased a lot, thanks to the fertile countryside surrounding the city which allows having a nice variety and quality of meats and cheeses.

Salame Cremona IGP (Protected Geographical Identification), for example, is a delight delicately scented with garlic, to taste during a dinner at a local restaurant or to buy along with other local delicacies such as nougat (known in Italy as torrone), sweet created in Cremona in the XV century, according to legend.

Listen to the pleasing notes of the violin in one of the workshops that offer special tours, you’ll appreciate the unique style of a city nestled on the banks of the Po River.

Each Made in Italy product holds tradition and innovation, to explore with a travel to the places where exclusiveness is a feature, as the district of Lombardy, a destination that will become more sought-after in the next years.

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