“Italians Do Fit Better” is an effective claim: isn’t a typo, but the greeting that welcomes those looking for 100% Italian haute couture on the Internet.
The craftsmanship doesn’t necessarily clash with technology and we want to prove it telling the story of a brand that has been able to renew the concept of tailoring shop for men: Lanieri, a startup that offers you the chance to customize online your bespoke suit made of fine fabric, provided by Successori Reda, a renowned fabric supplier from Biella.
There are many gentlemen who want to wear a Made In Italy tailor suit and prefer to order their own dress online, but so far it wasn’t possible to get home a tailored suit without being physically in a store.
The brilliance of 5 young engineers combined with the wish to provide a high quality product (unlike other projects that cannot count on Italian fabrics) has created Lanieri, a brand which it will hear a lot in the future.
How to become the stylist of yourself
The procedure to follow is very intuitive: you can choose one of the available fabrics (updated according to the latest trends), you can add lining and buttons in real mother of pearl or horn, then you fill out the form with your measurements (there’s a handy video tutorial to understand how to properly take measurements with the help of a friend), finally the Lanieri team realize your garment and send it to your home after 4-6 weeks.
There is no risk of being disappointed, because in case adjustments will be required after delivery, Lanieri will refund the cost of your tailor up to 50 €.
Next to the website there is still the opportunity to order your own suit also in store thanks to Pop Up Stores: these are temporary showrooms where customers can touch the tissues and experience the 3D Body Scanner, one of the most incredible innovations of tailoring.
It takes just 5 seconds to collect all the data related to customer’s measurements thanks to optical sensors, so those who want to encounter the tailor can live a whole new experience.
The latest trend is the Style Advisor service: a tailor who will come directly to the customer’s home by appointment.
You can enjoy the luxury experience of having a style consultant who helps you choosing fabrics of your top suit.
For now the service is available in Milan, Rome and Biella, a good suggestion for those who plan to go on vacation there and wants to get to know the sartorial excellence 2.0.
One of the strong points of this innovative purchasing method is to place the emphasis on the customer’s taste, free to build his own look with the help of master dressmakers.