Recognize the quality of a product is essential, especially when there is a lot of competition among companies that use non-certified raw material and assemble products in different countries rather than producing exclusively in Italy.
To celebrate the brand Cuoio di Toscana, conceived by Consorzio Vero Cuoio to ensure the highest quality and comfort standards of a leather sole, tooled according to traditional methods from generation to generation. Buy Made In Italy luxury shoes it is a very great pleasure for fashion lovers, relying on producers in the Tuscan area (more precisely, in Santa Croce and San Miniato, in province of Pisa), responsible for the 80% of European production and the protagonist of the rebirth of Italian craftsmanship in the world, more and more appreciated and sought-after by those who like elegance and refinement.
Why the Tuscan leather is an Italian excellence
To disclose the brand Cuoio di Toscana and raise awareness comparing with footwear produced elsewhere, the Consorzio realized a video about the complex processing steps which make the shoe a unique product: the slow tanning process lasting two months, the vegetable tanning, which is the manufacturing process most respectful of nature, the only one which combine versatility and aesthetics by exploiting the properties of the leather.
The aim is not merely promotional, because if the customer is informed and is able to recognize the quality footwear it will benefit the entire industry, one of the most dynamic in Made In Italy fashion field.
The Consorzio has also just released the first label for shoes, a certificate of authenticity which establishes the link between the origin of the raw materials and the refinement of the shoe: the sticker is removable and is used exclusively by the associated tanneries (currently nine).
The brand presented this new label at Pitti Uomo 85 with an event at the Galleria Tornabuoni Arte, where leather goods were on display along with works of contemporary art, a successful mix that highlights the uniqueness of the shoe leather.
The event was attended by the actors Luca Argentero and Elisabetta Canalis, the special guests picked by the Consorzio.
Cuoio di Toscana was also exhibited at the most important fair of Italian leather, Lineapelle in Bologna (scheduled this year from 11th to 13th March and is open only to professionals) , and Art Basel Miami, a trendy event for designers, artists and stylists who are looking for unique products. The Tuscan leather shoes are the evidence of artisan tradition and meticulous care of the details, two ingredients that together with the high quality of materials are the pride of the “Italian fashion way”.
The official website of Cuoio di Toscana includes all the information about the brand: http://www.cuoioditoscana.it/en/